SEMBA Comunicação was responsible for the project of multidisciplinary renovation of the brand “Canal 2”, of Televisão Pública de Angola (TPA).

This rebranding process counted on strategic communication initiatives, like the one used with the show “Eu na TV”, started in September 2007. For this project, there was a casting that had the participation of over two thousand people. In the end, three young talents became the face of Canal 2: Lukénia Gomes, Alexandre Dala and Mel Gamboa. The production of new shows and the positioning of Canal 2, part of TPA, as a general network, with a strong component of entertainment, led to the acquisition of digital technologic means and training of staff.

In February 2008, TPA revealed to the audience its new brand as well as a new programing schedule with revolutionary shows developed and produced by Semba, such as Hora Quente, Flash, and Tchilar, making the Angolan people more aware of national content, as, for years, the attention was on foreign content.